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如何选择一个市场友好度和搜索引擎友好度俱佳的域名?

发布时间:2017-4-17 00:26作者:米学院 阅读:121 评论: 0米学院

导语:域名真的重要吗? 谈到这个话题其实有很多话可以讲。 东拉西扯的话就不讲了,答案是非常肯定的。是的,域名很重要。非常非常重要。 把你的网站想象成房子。 虽然你可能会花很多时间在不同的地方,但你在家的时间始 ...
如何选择一个市场友好度和搜索引擎友好度俱佳的域名?
域名关系— 重大. 本文讨论如何选择好域名.

作者:Larry Alton,发布时间:Jan 4, 2017 5:00  翻译:谋神
文中观点仅代表作者本人观点.

原文地址:http://www.cio.com/article/3153005/marketing/how-to-choose-a-marketable-and-searchable-domain-name.html


为您公司、营销活动或一款特别的产品选一个好域名的是一件容易的事情。有很多需要考虑的问题,您要确保每个重要的因素都考虑到了. 总之,您希望选择一个市场友好度和搜索引擎友好度俱佳的域名。
域名为什么重要?
域名真的重要吗? 谈到这个话题其实有很多话可以讲。 东拉西扯的话就不讲了,答案是非常肯定的。是的,域名很重要。非常非常重要。
把你的网站想象成房子。 虽然你可能会花很多时间在不同的地方,但你在家的时间始终是最多的。这是唯一一个属于你并可以你高兴怎么做都可以的地方。
Using the analogy, you may have social media profiles, pay-per-click ads, guest blogging entries and a long list of other aspects, but your website is the only one you truly own and manage.
Facebook could suddenly decide that they no longer like your profile and delete it. Google could remove your ads with no rhyme or reason. While it’s highly unlikely that they would do this, it’s completely within their rights. Your website, on the other hand, is owned and controlled by you. This makes it your greatest digital asset.
But what good is a home without an address? Let’s say you just moved into a new house on the far side of town and want to invite your friends over. Sure, you could give them a long list of written directions and hope they eventually find their way to your house — but that’s not practical in today’s day and age. They need a street address to identify the house without any issues.
A domain name is to a website what a street address is to a house. It’s how people find and identify the website. But in addition to serving as an identifier, the domain name also serves as a descriptor. So, you could argue that it’s twice as important as a street address.
The two key aspects of a successful domain nameIf a domain name is that important, then it stands to reason that you should be spending a lot of time brainstorming and strategically developing the right one. But in your pursuit of coming up with the right domain name — something that’s becoming increasingly difficult as thousands of names are swiped up each day — make sure you’re focusing on the two key aspects that really matter:


  • Marketable. First and foremost, your domain name must be marketable. It must connect with your target demographic and properly reflect what your brand stands for.
  • Searchable. Secondly, a successful domain name must be searchable. This means you need to take SEO principles into account and choose a domain name that allows you to maximize search engine performance.
If you can nail these two key aspects, then you’ve done your job. Having a domain name that’s both marketable and searchable will take you a long way.
6 tips for developing an effective domain nameBut what you really want to know is how. How do you develop a successful domain name that’s both marketable and searchable? Well, let’s take a look at some tips and best practices.
1. Brevity is preferred
It all starts with brevity. As web developer Robert Mening says, “Short, punchy and clear domain names are much easier to remember. If your domain name is too fuzzy, too long or spelled in a strange way, visitors may forget it.”
This is why one-word domain names are preferred, yet expensive and rare to come by in today’s marketplace. More than likely, you’ll have to go with a two-word domain (which is fine). Just make sure there aren’t an abnormally high number of characters.
2. Make it memorableHow many times have you visited a website that you’ve never been to before, found something of value, and then forgotten the name of the website a few hours later? While there’s a thing called your “internet history” that will allow you to eventually find the site again, are you really going to go through all that trouble?
This is why developing a memorable domain name that can be easily recalled by visitors is very important. It can mean the difference between losing people after they leave your site and gaining repeat visitors.
3. Relatable and intuitive“If you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive,” explains Rand Fishkin, co-founder of Moz. “Meaning they could look at your domain name and say, ‘Oh, I’m guessing they probably do this. This is probably what that company is up to.’”
The more intuitive a domain name is, the more likely that you’ll attract organic search engine traffic from people who have no familiarity with your brand.
4. Keyword richRemember that you want your domain name to be searchable. Well, part of making a URL SEO-friendly involves leveraging specific keywords.
While it’s good to include keywords if they naturally fit into your domain name, don’t go out of your way to include additional words or phrases just because they’re a good SEO fit. It’s way more important to focus on marketability and brevity.
5. Ensure it’s protectableJust because a domain name is available doesn’t mean you can use it.  “If you choose a domain name that conflicts with any one of the millions of commercial names that already exist, you risk losing it,” attorney Diana Fitzpatrick says. “And if you've put money and sweat into marketing your website and then are forced to give the domain name up, your web-based business is likely to suffer a damaging, if not fatal, blow.”
The moral of the story is do your due diligence and ensure the domain name is protectable. If need be, meet with an attorney who specializes in trademarks. This could save you a lot of pain (and money) down the road.
6. Avoid trendy spellingsThe final tip is to avoid trending spellings. Because it’s very hard to find the exact domain name you want, you’ll see many businesses and entrepreneurs take off a letter, purposefully misspell a word, change an “s” to a “z”, or use any number of other techniques to secure a domain name that they feel is right. Don’t do this. Trendy spellings will come back to bite you and ultimately cheapen your brand.
Invest in your domain nameThere are plenty of domain names that can still be purchased for $0.99 when you sign up for a hosting plan with specific providers. And while there’s nothing wrong with these, they tend to be obscure domains or three- or four-word URLs.
At the end of the day, you’re probably going to have to spend some money to get a domain name that’s both marketable and searchable. It could be a few hundred dollars, or it could be thousands of dollars. You’ll have to make a decision as to how much you can realistically spend. However, know that the ROI on quality domain names is quite high.
Invest in a good domain name today and reap the rewards tomorrow.
This article is published as part of the IDG Contributor Network. Want to Join?
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