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How to choose a marketable (and searchable) domain name

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发表于 2017-4-16 23:56:42 | 显示全部楼层 |阅读模式
How to choose a marketable (and searchable) domain name
Domain names matter — a lot. Here's how to choose a good one.

By Larry Alton,star Advisor, CIO|Jan 4, 2017 5:00 AMPT
Opinions expressed by ICN authors are their own.

http://www.cio.com/article/3153005/marketing/how-to-choose-a-marketable-and-searchable-domain-name.html


Choosing a domain name for your company, a marketing campaign or a specific product isn’t always an easy process. There’s a lot to consider and you have to make sure you’re taking every important aspect into account. Ultimately, you want to end up with a domain name that’s marketable and SEO-friendly.
Why do domain names matter?Does a domain name really matter? This is a question that gets thrown around a lot. Despite all the tiptoeing around the subject, the answer is actually quite clear. Yes, domain names matter. They really, really matter.
Think of your website like a house. While you may spend time in a lot of different places, you ultimately spend the majority of your time at home. It’s the only little piece of the world that you own and can do with as you please.
Using the analogy, you may have social media profiles, pay-per-click ads, guest blogging entries and a long list of other aspects, but your website is the only one you truly own and manage.
Facebook could suddenly decide that they no longer like your profile and delete it. Google could remove your ads with no rhyme or reason. While it’s highly unlikely that they would do this, it’s completely within their rights. Your website, on the other hand, is owned and controlled by you. This makes it your greatest digital asset.
But what good is a home without an address? Let’s say you just moved into a new house on the far side of town and want to invite your friends over. Sure, you could give them a long list of written directions and hope they eventually find their way to your house — but that’s not practical in today’s day and age. They need a street address to identify the house without any issues.
A domain name is to a website what a street address is to a house. It’s how people find and identify the website. But in addition to serving as an identifier, the domain name also serves as a descriptor. So, you could argue that it’s twice as important as a street address.
The two key aspects of a successful domain nameIf a domain name is that important, then it stands to reason that you should be spending a lot of time brainstorming and strategically developing the right one. But in your pursuit of coming up with the right domain name — something that’s becoming increasingl

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